Topic: Industrial application technology enjoys a high market in the notebook computer (NB) keyboard control IC market? 茁 ㄍ迳 ㄍ迳 C design manufacturer Xunjie (ENE), recently actively entered the LED driver field, began to cultivate the city of LED related IC LEDinside recently visited Xunjie, through the product manager Mr. Zheng Wensheng, to understand the company's current status as the industry's fastest mid-level LED driver products, and Xunde's future development strategy in the driver field of LED-related applications.
KBC's leading manufacturer
Founded in 1998, Xunjie Technology has the same business philosophy as its name, ENE. It adheres to the concept of Express and Excellence and is committed to providing prompt service and outstanding products to meet the needs of customers. Many people in the R&D team have a system background, so it is very familiar with PC-related applications and is very helpful for developing PC-related ICs. At present, Xunjie has more than 0% of the market for notebook computer keyboard control ICs (KBC). While the PC market is gradually saturated in 2009, the company is actively developing new product areas and expects to further focus on the company's growth momentum.
Display driver LED driver for improved computing performance
Zheng Wensheng said that Xunjie developed LED driver products in 2002, mainly for display, but the company's initial research and development resources are still in the PC field. In 2007, it began to seriously cut into the LED market. The sub-received a small proportion, it is estimated that there will be considerable room for growth in 2009.
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ENE P2506 LED Display Driver IC, Credit: LEDinside
Xunjie's main product is the driver P2506 applied to the LED display. Its OE Response (enable to output response time) is only 15ns, and the external frequency is 30 Mbps, which is the fastest LED driver on the market. Due to its high speed, it can provide a higher gray scale of the LED display, which can provide better picture quality for LED displays that require a high refresh rate. And it doesn't need to be equipped with a PWM system, it can also display excellent display images, and it is more competitive in cost. In addition, the difference between the pins is only ±1.5%, the difference between chips is ±3%, and the product stability is higher than the general industry level. (Figure-1)
Figure-1 Products Comparison Table
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Xunde cuts into the market strategy of LED drivers
As the LED display industry is gradually showing the trend of M-type, Xunjie's product strategy in the driver's product strategy is to attack the high-end and low-order cities. The P2506 mainly emphasizes the performance. Most of the customers currently used are mainly in the European and American markets. The P2507 is slightly adjusted in application and competitive in price.
Zheng Wensheng also said that in addition to the driver for LED display applications, the company also launched different products for other LED applications to respond to customer needs. For example, the LED Driver for decorative purposes, the customer can purchase the driver to match the complete solution of software and firmware provided by Xunjie. For high-power lighting LEDs, Xunjie also has drivers for developing related applications to meet market demand. P2551 (lighting LED) has a photoelectric conversion efficiency of about 85~90%, including Converter and Switch functions, and does not require external MOS.
LEDinside view:
As more and more domestic and foreign IC manufacturers invest in IC research and development in LED-related applications, this will help the development of the LED industry, and increase the selectivity of LED-related drivers when using LED products.
For newcomers to this field, due to different customer habits, how new competitors can find a balance between performance and customer habits will be a big challenge in the future.
At present, the international manufacturers have gradually made some achievements in the driver field of this LED-related application. While the number of LED driver manufacturers is increasing in 2009, the price of LED-related applications will continue to decline, as long as consumers accept The increase in degree will also contribute to the expansion of the market.
