LED-backlit TV display with Austrian microelectronic LED driver

Austriamicrosystems announced that LG Electronics has introduced a TV model based on the Austrian Microelectronics AS3693A and AS3693B LED driver ICs at the 2010 International Consumer Electronics Show (CES) in Las Vegas.

The innovative AS3693 family of products helps to increase the highest contrast of ultra-thin flat panel LCD TVs for superior picture quality. Its patented power-saving technology dynamically adjusts the LED power supply to minimize system power consumption. This makes ultra-thin flat panel TV design possible and very energy efficient. In addition, the product line has the industry's best current accuracy of +/- 0.5% for excellent brightness uniformity.

Markus Luidolt, Marketing Manager, Austrian Microelectronics Lighting Division, said: "We are very proud to be able to achieve this close cooperation and will be fully committed to providing LG Electronics with first-class performance, cost-effective solutions and the most energy-efficient technology. Austriamicro The electronic AS3693 enables LG Electronics to achieve ultra-thin design with excellent picture quality while achieving extremely low energy consumption. We will continue to innovate to further promote product design in this fast-growing market."

LG Electronics exhibited a full range of TV products using the latest LED backlight technology at CES. These TVs offer high quality while achieving energy savings and ultra-thin design. The AS3693 is fully optimized for local backlight adjustment for excellent contrast. The AS3693 has been adopted in LG's best-selling SL9000 and SL9500 ultra-thin flat borderless TVs.

Austriamicrosystems will showcase the AS3693 product line at the CES 2010 off-site showcase in Las Vegas, including the latest in QFN, ePQFP and LQFP packages.